Truth in Transparency: The Benefits are Massive
We have been given power to contribute to the marketplace of ideas. Are you using it wisely? The phrase “truth will out” can be dated back to John Milton’s Aeropagitica written in 1644. He wrote,...
View ArticleTime is On Our Side
Things are happening fast. I mean freaky fast. News stories are being broadcasted to the internet via flip phones, protests are being organized on Twitter in minutes, and I’m watching it all happen...
View ArticleSticky Ideas Brings SUCCESS: Creating Unforgettable Advertisement Ideas that...
Every Super Bowl season, I look forward to watching the big game but even more in watching the commercials. We all remember those great TV advertisements that seem to just stick in our minds, but why?...
View ArticleThe Small Things Add Up: Building a Consistent Personal Brand
I’m no scientist but there is one thing I have down to a science. Applying for jobs. I have a standard email draft waiting to be customized for each position and company. Another for a more creative...
View Article99designs:Crowd Sourcing For Companies And Chance To Shine For Designers
It’s tough out there in the job market now. But I think we are a little tougher. It’s been 5 months since I started applying for jobs. Looking for jobs is almost a full-time job itself. But we can...
View ArticleThe W Experience: The AA Program at Warschawski
After an amazing and intense internship at Warschawski, I am BACK. But before I dive back into my marketing and PR posts, I wanted to share my great experience that helped me mature my marketing and PR...
View ArticleSocial Media Marketing: Return of Investment or Return of Objective
Marketing and communication departments are getting their hands dirty with social media. The pressure to justify and measure the advantages of social media marketing is beginning to rise. Marketers...
View ArticleBranding: Rinse. Wash. And Repeat.
Branding. Every company seems to be going through a rebranding campaign. Marketing specialists can’t stop talking about brand. I don’t want to add the plethora of inaccurate information or participate...
View ArticleSwitch For Marketers: How To Change Things When Change Is Hard
Being a big fan of Chip and Dan Heath’s book Made to Stick, I received their new book titled Switch as a Christmas present from my new sister-in-law. Chapter one was so good that I’m having trouble...
View ArticleMobile Marketing with QR Codes
Smartphone users are taking over the population. Nielson says that 50% of Americans will have a smartphone by Christmas of 2011. The iPhone, Droid, and Blackberry are becoming deeply embedded into our...
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